Problems We Addressed
Too much time spent sifting through news, blogs and social media posts
Little business value generated via social media channels
How We Got Started
- Examined their content strategy
- Aggregated content from reliable sources
- Refined our approach
- Implemented automatic content tools
How We Support Them
- Maintain a ‘newsroom’ where they effortlessly share content
- Find 20 articles, blogs, Tweets and other posts each week
- Adapt social tools to the client, making it easy to hit ‘share’
- Email notifications with new content
Outcomes
- Social media manager saves hours per week
- New, reliable social media partners identified
- Improved competitor monitoring
- Consolidation of social media dashboards
- Streamlined process for social media manager