Global Outreach & Engagement

Dave Haft launched the Military Health System’s social media presence to engage service members, families and stakeholders in 2008. TRICARE, the military’s health plan, became one of the first health plans to have a Facebook presence. The campaign promoted health access, research and education on social networks and multimedia platforms for over three years.

Podcasting, photo campaigns and contact information were made a priority in the page's design.
Envisioned and launched Dot Mil Docs and TRICARE's Beneficiary Bulletin
Launched and managed TRICARE's Twitter account.

The Problem:

US Department of Defense Military Health System (MHS) sought a more open, authentic atmosphere to connect and communicate with stakeholders.

The Process:

Working closely with MHS Strategic Communications leadership, Dave Haft provided social networking expertise and knowledge of best practices. After processes were put in place for sustainable content creation, he performed a detailed analysis of key social media measurement tools to bolster MHS social media capabilities. To increase efficiency, social networks with few positive outcomes (i.e. MySpace) were scuttled in favor of more valuable publication channels. Office-wide training was conducted to distribute content creation activities.

The Solution:

Leverage technology to deepen relationships with 9.6 million eligible beneficiaries and other important stakeholder communities. Under direct guidance from the Assistant Secretary of Defense for Health Affairs, Dave implemented and managed social media accounts with Facebook, Twitter, YouTube, Vimeo and others.