Testimonial-Driven Promo Film

This video promotes the benefit of International Baccalaureate programmes.  .

The Challenge

Share the story of an existing school district participating in IB programmes, helping to attract new school district partners.

The Solution

To develop this case study about the McAllen, Texas school district, we captured testimonial interviews with key stakeholders. With each film we produce for the IB, we seek to understand and reach their business goals and objectives. Testimonial-driven stories are one of many approaches we use to deliver on that promise.