/* Social Grinder, design v2 (8 Oct 2026): editorial and cinematic. Warm paper, near-black ink, one cobalt accent from the
   brand mark. A serif display face for headlines, a clean grotesk for text, mono for labels and numbers. Self-hosted fonts. */
@font-face { font-family: "Instrument Serif"; font-style: normal; font-weight: 400; font-display: swap; src: url("fonts/InstrumentSerif-400.woff2") format("woff2"); }
@font-face { font-family: "Instrument Serif"; font-style: italic; font-weight: 400; font-display: swap; src: url("fonts/InstrumentSerif-400i.woff2") format("woff2"); }
@font-face { font-family: "Inter"; font-style: normal; font-weight: 400 700; font-display: swap; src: url("fonts/Inter-400-700.woff2") format("woff2"); }
@font-face { font-family: "JetBrains Mono"; font-style: normal; font-weight: 400 600; font-display: swap; src: url("fonts/JetBrainsMono-400-600.woff2") format("woff2"); }

:root {
  --ink: #0d1219; --ink-2: #2a3342; --muted: #5d6675;
  --paper: #f5f2ec; --paper-2: #ebe6dc; --white: #ffffff;
  --line: rgba(13,18,25,.16); --line-soft: rgba(13,18,25,.09);
  --accent: #1f5fe0; --accent-ink: #163fae; --accent-soft: #e3ecfb;
  --on-dark: #f5f2ec; --on-dark-muted: #aab3c2; --line-dark: rgba(245,242,236,.16);
  --warn-bg: #fff3dc; --warn-ink: #6b4300; --ok-bg: #e4f3e8; --ok-ink: #184f2a;
  --display: "Instrument Serif", "Iowan Old Style", Georgia, serif;
  --sans: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  --radius: 18px; --wrap: 1280px; --gutter: clamp(20px, 4vw, 56px); --header: 72px;
  /* aliases kept for older rules */
  --navy: var(--ink); --blue: var(--accent); --blue-dark: var(--accent-ink); --mist: var(--paper-2); --sky: var(--accent);
}
*, *::before, *::after { box-sizing: border-box; }
[hidden] { display: none !important; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body { margin: 0; font-family: var(--sans); color: var(--ink); background: var(--paper); font-size: 18px; line-height: 1.6; font-feature-settings: "cv11", "ss01"; }
@media (min-width: 1600px) { body { font-size: 19px; } }
@media (min-width: 2200px) { body { font-size: 21px; } :root { --wrap: 1560px; } }
img { max-width: 100%; height: auto; display: block; }
a { color: var(--accent-ink); text-decoration-thickness: 1px; text-underline-offset: 3px; }
a:hover { color: var(--ink); }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; border-radius: 4px; }
h1, h2 { font-family: var(--display); font-weight: 400; color: var(--ink); letter-spacing: -.015em; line-height: 1.02; margin: 0 0 .4em; text-wrap: balance; }
h1 { font-size: clamp(2.9rem, 7vw, 6.2rem); }
h2 { font-size: clamp(2.1rem, 4.4vw, 3.8rem); }
h3 { font-size: 1.3rem; font-weight: 600; letter-spacing: -.01em; color: var(--ink); margin: 0 0 .4em; line-height: 1.25; }
h1 em, h2 em, .it { font-family: var(--display); font-style: italic; font-weight: 400; }
p { margin: 0 0 1em; }
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: var(--paper); padding: 8px 12px; z-index: 50; }
.skip:focus { left: 8px; }
.eyebrow, .label { font-family: var(--mono); font-size: .78rem; font-weight: 500; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin: 0 0 1.1em; }
.lead { font-size: clamp(1.15rem, 1.5vw, 1.4rem); line-height: 1.5; color: var(--ink-2); max-width: 34em; }
.muted { color: var(--muted); }
.small { font-size: .94rem; }
.mono { font-family: var(--mono); }

/* header */
.site-header { position: sticky; top: 0; z-index: 30; background: rgba(245,242,236,.9); backdrop-filter: saturate(1.3) blur(10px); -webkit-backdrop-filter: saturate(1.3) blur(10px); border-bottom: 1px solid var(--line-soft); transition: background .3s, border-color .3s; }
.site-header .wrap { display: flex; align-items: center; gap: 16px; min-height: var(--header); }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; color: var(--ink); font-weight: 600; font-size: 1.05rem; letter-spacing: -.01em; line-height: 1.1; }
.brand img { width: 34px; height: 34px; }
.brand small { display: block; font-family: var(--mono); font-weight: 500; font-size: .64rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin-top: 3px; }
.nav { margin-left: auto; display: flex; align-items: center; gap: 2px; }
.nav a { text-decoration: none; color: var(--ink); font-weight: 500; font-size: .96rem; padding: 10px 12px; border-radius: 999px; }
.nav a:hover { background: var(--paper-2); color: var(--ink); }
.nav a[aria-current="page"]:not(.btn) { text-decoration: underline; text-underline-offset: 6px; text-decoration-thickness: 1.5px; }
.nav a.btn, .nav a.btn[aria-current="page"] { background: var(--ink); color: var(--paper); border-color: var(--ink); margin-left: 10px; padding: 11px 18px; }
.nav a.btn:hover { background: var(--accent); border-color: var(--accent); color: #fff; }
.menu-toggle { display: none; margin-left: auto; background: none; border: 1px solid var(--line); border-radius: 999px; padding: 9px 14px; font: inherit; font-weight: 600; color: var(--ink); }
@media (max-width: 1100px) {
  .menu-toggle { display: block; }
  .nav { display: none; position: absolute; left: 0; right: 0; top: var(--header); flex-direction: column; align-items: stretch; background: var(--paper); border-bottom: 1px solid var(--line); padding: 8px 16px 16px; }
  .nav.open { display: flex; }
  .nav a { padding: 12px 10px; font-size: 1.05rem; }
  .nav .btn { margin: 10px 0 0; justify-content: center; }
}
/* home: the header floats over the hero video until the page scrolls (desktop only; phones keep the solid bar) */
@media (min-width: 1101px) {
  .home .site-header:not(.scrolled) { background: transparent; border-color: transparent; backdrop-filter: none; -webkit-backdrop-filter: none; }
  .home .site-header:not(.scrolled) .brand, .home .site-header:not(.scrolled) .nav a { color: var(--paper); }
  .home .site-header:not(.scrolled) .brand small { color: var(--on-dark-muted); }
  .home .site-header:not(.scrolled) .nav a:hover { background: rgba(245,242,236,.14); }
  .home .site-header:not(.scrolled) .nav a.btn { background: var(--paper); color: var(--ink); border-color: var(--paper); }
  .home .site-header:not(.scrolled) .nav a.btn:hover { background: #fff; border-color: #fff; }
}

/* buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; background: var(--ink); color: var(--paper); border: 1.5px solid var(--ink); border-radius: 999px; padding: 14px 24px; font: inherit; font-weight: 600; font-size: 1rem; line-height: 1.1; text-decoration: none; cursor: pointer; transition: background .2s, color .2s, border-color .2s, transform .2s; }
.btn:hover { background: var(--accent); border-color: var(--accent); color: #fff; transform: translateY(-1px); }
.btn.ghost { background: transparent; color: var(--ink); }
.btn.ghost:hover { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.btn.light { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.btn.light:hover { background: #fff; border-color: #fff; color: var(--ink); }
.btn.outline-light { background: transparent; color: var(--paper); border-color: rgba(245,242,236,.6); }
.btn.outline-light:hover { background: rgba(245,242,236,.12); border-color: var(--paper); color: var(--paper); transform: none; }
.btn[disabled] { opacity: .6; cursor: progress; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; }

/* hero (home): full-bleed video under a scrim, headline at the bottom like a title card */
.hero { position: relative; color: var(--paper); background: var(--ink); overflow: hidden; min-height: min(92svh, 1000px); display: flex; align-items: flex-end; }
@media (min-width: 1101px) { .home .hero { margin-top: calc(-1 * var(--header)); } }
.hero .media { position: absolute; inset: 0; }
.hero .media img, .hero .media video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.hero .media video { opacity: 0; transition: opacity 1s ease; }
.hero .media video.on { opacity: 1; }
.hero::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(13,18,25,.45) 0%, rgba(13,18,25,.1) 38%, rgba(13,18,25,.86) 100%), linear-gradient(90deg, rgba(13,18,25,.5), rgba(13,18,25,0) 65%); }
.hero .wrap { position: relative; z-index: 1; width: 100%; padding-top: calc(var(--header) + 72px); padding-bottom: clamp(32px, 5vw, 64px); }
.hero .label { color: var(--on-dark-muted); }
.hero h1 { color: var(--paper); margin: 0; font-size: clamp(3rem, 8vw, 7.4rem); max-width: 11em; animation: rise .9s cubic-bezier(.2,.7,.2,1) both; }
.hero .under { display: grid; grid-template-columns: 1fr auto; gap: 24px 48px; align-items: end; margin-top: clamp(22px, 3vw, 36px); animation: rise 1s .12s cubic-bezier(.2,.7,.2,1) both; }
.hero .under p { font-size: clamp(1.08rem, 1.5vw, 1.3rem); color: #e4e7ec; max-width: 26em; margin: 0; }
@media (max-width: 760px) { .hero { min-height: 86svh; } .hero .under { grid-template-columns: 1fr; } }
.hero .ctl { position: absolute; right: var(--gutter); bottom: 22px; z-index: 2; background: rgba(13,18,25,.45); color: var(--paper); border: 1px solid rgba(245,242,236,.35); border-radius: 999px; padding: 7px 12px; font-family: var(--mono); font-size: .7rem; letter-spacing: .08em; text-transform: uppercase; cursor: pointer; backdrop-filter: blur(6px); }
.hero .ctl:hover { background: rgba(13,18,25,.7); }
@keyframes rise { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }
@media (prefers-reduced-motion: reduce) { .hero h1, .hero .under { animation: none; } html { scroll-behavior: auto; } .btn:hover { transform: none; } }

/* numbers strip under the hero */
.strip { border-bottom: 1px solid var(--line); background: var(--paper); }
.strip .wrap { display: grid; grid-template-columns: repeat(3, 1fr); }
.stat { padding: 28px 0; }
.strip .stat + .stat { border-left: 1px solid var(--line); padding-left: 28px; }
.stat b { display: block; font-family: var(--display); font-weight: 400; font-size: clamp(2.3rem, 3.6vw, 3.6rem); line-height: 1; letter-spacing: -.02em; margin-bottom: 8px; color: var(--ink); }
.stat span { display: block; color: var(--ink-2); font-size: .98rem; max-width: 20em; }
.stat .fn { display: block; font-family: var(--mono); font-size: .7rem; color: var(--muted); margin-top: 8px; letter-spacing: .05em; text-transform: uppercase; }
@media (max-width: 760px) { .strip .wrap { grid-template-columns: 1fr; } .strip .stat + .stat { border-left: 0; padding-left: 0; border-top: 1px solid var(--line); } .stat { padding: 20px 0; } }

/* sections */
section { padding: clamp(64px, 9vw, 136px) 0; }
section.alt { background: var(--paper-2); }
section.dark { background: var(--ink); color: var(--paper); }
section.dark h2, section.dark h3, section.dark .stat b { color: var(--paper); }
section.dark .label { color: var(--on-dark-muted); }
section.dark p { color: #d7dbe3; }
section.dark a { color: var(--paper); }
.sec-head { display: grid; grid-template-columns: 1.1fr .9fr; gap: 24px 48px; align-items: end; margin-bottom: clamp(32px, 4vw, 56px); }
.sec-head h2 { margin: 0; }
.sec-head .lead { margin: 0; }
@media (max-width: 900px) { .sec-head { grid-template-columns: 1fr; } }
.page-head { padding: clamp(56px, 8vw, 120px) 0 clamp(24px, 4vw, 48px); border-bottom: 1px solid var(--line); }
.page-head h1 { margin-bottom: .2em; }
.page-head .lead { margin-top: 8px; }
.page-head .actions { margin-top: 22px; }

/* packages as an editorial list */
.rows { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line); }
.row-pk { display: grid; grid-template-columns: 48px 230px 1fr auto; gap: 32px; align-items: center; padding: 30px 0; border-bottom: 1px solid var(--line); text-decoration: none; color: inherit; }
.row-pk .idx { font-family: var(--mono); font-size: .8rem; color: var(--muted); }
.row-pk img { aspect-ratio: 4 / 3; object-fit: cover; border-radius: 12px; width: 100%; transition: transform .5s ease; }
.row-pk:hover img { transform: scale(1.03); }
.row-pk h3 { font-family: var(--display); font-weight: 400; font-size: clamp(1.7rem, 2.6vw, 2.4rem); letter-spacing: -.012em; margin: 6px 0 .3em; line-height: 1.05; transition: color .2s; }
.row-pk:hover h3 { color: var(--accent-ink); }
.row-pk p { margin: 0; color: var(--ink-2); max-width: 36em; }
.row-pk .price { text-align: right; max-width: 15em; margin: 0; }
.row-pk .price b { display: block; white-space: nowrap; font-family: var(--display); font-weight: 400; font-size: clamp(1.9rem, 2.6vw, 2.5rem); letter-spacing: -.015em; line-height: 1; margin-bottom: 6px; }
.row-pk .price small { display: block; font-family: var(--mono); font-size: .72rem; letter-spacing: .05em; text-transform: uppercase; color: var(--muted); }
@media (max-width: 900px) { .row-pk { grid-template-columns: 1fr; gap: 16px; } .row-pk .idx { display: none; } .row-pk .price { text-align: left; } .row-pk img { aspect-ratio: 16 / 9; } }
.tag { display: inline-block; font-family: var(--mono); font-size: .68rem; letter-spacing: .09em; text-transform: uppercase; color: var(--ink); border: 1px solid var(--line); border-radius: 999px; padding: 4px 10px; }
section.dark .tag { color: var(--paper); border-color: var(--line-dark); }

/* process */
.process { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px; counter-reset: s; }
.process li { counter-increment: s; border-top: 1px solid var(--line); padding-top: 18px; }
.process li::before { content: "0" counter(s); display: block; font-family: var(--display); font-size: 3rem; line-height: 1; margin-bottom: 16px; color: var(--ink); }
.process h3 { font-size: 1.2rem; }
.process p { color: var(--ink-2); margin: 0; }
.process.long { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 900px) { .process, .process.long { grid-template-columns: 1fr 1fr; gap: 24px; } }
@media (max-width: 560px) { .process, .process.long { grid-template-columns: 1fr; } }

/* work strip (home) and work grid */
.work-strip { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.work-strip figure { margin: 0; }
.work-strip a { display: block; text-decoration: none; color: inherit; }
.work-strip img { aspect-ratio: 4 / 3; object-fit: cover; border-radius: 14px; transition: transform .5s ease; }
.work-strip a:hover img { transform: scale(1.02); }
.work-strip figcaption { display: flex; justify-content: space-between; gap: 12px; margin-top: 12px; font-size: .95rem; font-weight: 500; }
.work-strip figcaption span:last-child { font-family: var(--mono); font-size: .7rem; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); padding-top: 4px; white-space: nowrap; }
@media (max-width: 760px) { .work-strip { grid-template-columns: 1fr; } }
.work-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 36px 28px; }
.work-grid article { display: flex; flex-direction: column; }
.work-grid img { aspect-ratio: 3 / 2; object-fit: cover; border-radius: var(--radius); margin-bottom: 18px; }
.work-grid .noimg { aspect-ratio: 3 / 2; border-radius: var(--radius); background: var(--ink); color: var(--paper); display: grid; place-items: center; font-family: var(--display); font-size: clamp(1.6rem, 2.4vw, 2.4rem); text-align: center; padding: 24px; margin-bottom: 18px; }
.work-grid h2 { font-size: clamp(1.6rem, 2.4vw, 2.3rem); margin: 8px 0 .3em; }
.work-grid p { color: var(--ink-2); }
@media (max-width: 760px) { .work-grid { grid-template-columns: 1fr; } }

/* proof (dark) */
.proof { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(32px, 5vw, 80px); align-items: center; }
.proof .statement { font-family: var(--display); font-size: clamp(2rem, 3.6vw, 3.4rem); line-height: 1.1; letter-spacing: -.012em; margin: 0 0 28px; color: var(--paper); }
.proof .statement em { color: #a9c0ff; }
.proof img { border-radius: var(--radius); aspect-ratio: 4 / 5; object-fit: cover; width: 100%; }
@media (max-width: 900px) { .proof { grid-template-columns: 1fr; } .proof img { aspect-ratio: 4 / 3; } }

/* podcast one-shot: the wide recording with a phone showing the vertical single-speaker crop and social UI */
.oneshot { position: relative; padding: 0 9% 17% 0; }
.oneshot > img { border-radius: var(--radius); }
.phone { position: relative; margin: 0; }
.oneshot .phone { position: absolute; right: 0; bottom: 0; width: 36%; min-width: 180px; }
.phone .screen { position: relative; aspect-ratio: 9 / 19; border-radius: 30px; overflow: hidden; background: #000; border: 7px solid #0d1219; box-shadow: 0 28px 56px rgba(13,18,25,.38); }
.phone .screen > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 44% 15%; aspect-ratio: auto; }
.phone .ui { position: absolute; inset: 0; color: #fff; background: linear-gradient(180deg, rgba(0,0,0,.28), transparent 28%, transparent 52%, rgba(0,0,0,.72)); }
.phone .time { position: absolute; top: 12px; right: 14px; font-family: var(--mono); font-size: .62rem; letter-spacing: .04em; }
.phone .rail { position: absolute; right: 10px; bottom: 70px; display: grid; gap: 14px; justify-items: center; }
.phone .rail span { display: grid; justify-items: center; font-size: .58rem; font-weight: 600; letter-spacing: .02em; }
.phone .rail svg { width: 22px; height: 22px; fill: none; stroke: #fff; stroke-width: 1.8; stroke-linejoin: round; stroke-linecap: round; margin-bottom: 3px; filter: drop-shadow(0 1px 2px rgba(0,0,0,.5)); }
.phone .meta { position: absolute; left: 13px; right: 54px; bottom: 28px; font-size: .64rem; line-height: 1.35; text-shadow: 0 1px 2px rgba(0,0,0,.5); }
.phone .meta b { display: block; font-size: .72rem; margin-bottom: 4px; }
.phone .bar { position: absolute; left: 13px; right: 13px; bottom: 13px; height: 2px; background: rgba(255,255,255,.3); border-radius: 2px; }
.phone .bar i { display: block; width: 38%; height: 100%; background: #fff; border-radius: 2px; }
.phone figcaption { position: absolute; left: 0; right: 0; top: 100%; margin-top: 10px; text-align: right; font-size: .78rem; line-height: 1.35; }
@media (max-width: 900px) { .oneshot { padding: 0; display: grid; grid-template-columns: 1fr 150px; gap: 16px; align-items: end; } .oneshot .phone { position: static; width: 100%; min-width: 0; } .phone figcaption { position: static; grid-column: 1 / -1; text-align: left; margin-top: 12px; } }
@media (max-width: 480px) { .oneshot { grid-template-columns: 1fr 130px; } }

/* generic grid + cards (event-video edits, FAQ pages) */
.grid { display: grid; gap: 24px; }
.grid.three { grid-template-columns: repeat(3, 1fr); }
.grid.two { grid-template-columns: repeat(2, 1fr); }
@media (max-width: 900px) { .grid.three, .grid.two { grid-template-columns: 1fr; } }
.card { background: #fff; border: 1px solid var(--line-soft); border-radius: var(--radius); overflow: hidden; display: flex; flex-direction: column; }
.card .body { padding: 26px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.card img { aspect-ratio: 16 / 9; object-fit: cover; width: 100%; }
.card h3 { font-family: var(--display); font-weight: 400; font-size: 1.9rem; }
.price { font-family: var(--mono); font-size: .95rem; color: var(--ink); font-weight: 500; }
.price small { font-weight: 400; color: var(--muted); font-size: .78rem; display: block; margin-top: 4px; letter-spacing: .03em; }
.card ul, .checks { padding-left: 1.1em; margin: 0 0 1em; }
.card li, .checks li { margin: .35em 0; }
.card .more { margin-top: auto; }
.split { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
.split img { border-radius: var(--radius); }
@media (max-width: 900px) { .split { grid-template-columns: 1fr; } }
.case { display: grid; grid-template-columns: 1fr 1.2fr; }
.case img { height: 100%; aspect-ratio: auto; min-height: 220px; }
@media (max-width: 760px) { .case { grid-template-columns: 1fr; } .case img { aspect-ratio: 16/9; min-height: 0; } }
.note { background: var(--warn-bg); color: var(--warn-ink); border-radius: 12px; padding: 12px 14px; font-size: .94rem; }
.ok { background: var(--ok-bg); color: var(--ok-ink); border-radius: 12px; padding: 14px 16px; }
.cta-band { background: var(--accent); color: #fff; }
.cta-band h2 { color: #fff; font-size: clamp(2.6rem, 6vw, 5.2rem); max-width: 11em; margin-bottom: .3em; }
.cta-band p { color: #dbe5ff; max-width: 34em; font-size: 1.12rem; }
.cta-band .btn.light { background: #fff; color: var(--accent-ink); border-color: #fff; }
.cta-band .btn.light:hover { background: var(--ink); border-color: var(--ink); color: var(--paper); }
details { border-top: 1px solid var(--line); padding: 16px 0; margin: 0; }
details:last-of-type { border-bottom: 1px solid var(--line); }
details summary { font-weight: 600; cursor: pointer; color: var(--ink); list-style: none; display: flex; justify-content: space-between; gap: 16px; }
details summary::-webkit-details-marker { display: none; }
details summary::after { content: "+"; font-family: var(--mono); color: var(--muted); }
details[open] summary::after { content: "–"; }
details p { margin: 10px 0 0; color: var(--ink-2); }

/* forms + builder */
form .row { display: grid; gap: 16px; grid-template-columns: 1fr 1fr; }
@media (max-width: 640px) { form .row { grid-template-columns: 1fr; } }
label, legend { font-weight: 600; color: var(--ink); display: block; margin-bottom: 6px; }
label .opt, legend .opt { font-weight: 400; color: var(--muted); font-size: .9rem; }
input[type=text], input[type=email], input[type=tel], input[type=url], input[type=date], select, textarea { width: 100%; font: inherit; padding: 13px 14px; border: 1px solid var(--line); border-radius: 12px; background: #fff; color: var(--ink); }
input:focus, select:focus, textarea:focus { outline: none; border-color: var(--ink); box-shadow: 0 0 0 3px var(--accent-soft); }
textarea { min-height: 110px; resize: vertical; }
fieldset { border: 0; padding: 0; margin: 0 0 22px; min-width: 0; }
.field { margin-bottom: 18px; }
.choices { display: flex; flex-wrap: wrap; gap: 10px; }
.choice { position: relative; }
.choice input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.choice span { display: block; border: 1px solid var(--line); border-radius: 14px; padding: 14px 18px; background: #fff; cursor: pointer; font-weight: 600; min-width: 9em; transition: background .15s, color .15s, border-color .15s; }
.choice span small { display: block; font-weight: 400; color: var(--muted); font-size: .86rem; }
.choice input:checked + span { border-color: var(--ink); background: var(--ink); color: var(--paper); }
.choice input:checked + span small { color: var(--on-dark-muted); }
.choice input:focus-visible + span { outline: 3px solid var(--accent); outline-offset: 2px; }
.checkrow { display: flex; gap: 12px; align-items: flex-start; padding: 12px 0; border-bottom: 1px solid var(--line-soft); }
.checkrow input { margin-top: 4px; width: 20px; height: 20px; flex: none; accent-color: var(--ink); }
.checkrow label { margin: 0; }
.checkrow label small { display: block; font-weight: 400; color: var(--muted); font-size: .92rem; }
.hp { position: absolute; left: -5000px; width: 1px; height: 1px; overflow: hidden; }
#builder { scroll-margin-top: calc(var(--header) + 16px); }
.builder { display: grid; grid-template-columns: 1fr 400px; gap: 48px; align-items: start; }
.builder > form { grid-column: 1; min-width: 0; }
.builder > .estimate { grid-column: 2; grid-row: 1 / span 2; }
@media (max-width: 960px) { .builder { grid-template-columns: 1fr; } .builder > .estimate { grid-column: 1; grid-row: auto; } }
.step { border-top: 1px solid var(--line); padding: 28px 0 24px; }
.step > h2 { font-family: var(--display); font-weight: 400; font-size: clamp(1.9rem, 3vw, 2.6rem); letter-spacing: -.012em; margin-bottom: 18px; }
.step h2:focus { outline: none; }
.q + .q { border-top: 1px solid var(--line-soft); margin-top: 26px; padding-top: 24px; }
.q h3 { font-size: 1.14rem; margin-bottom: 12px; }
.step .hint { color: var(--muted); font-size: .98rem; margin-bottom: 16px; }
.step[hidden] { display: none; }
.estimate { position: sticky; top: calc(var(--header) + 20px); background: var(--ink); color: var(--paper); border-radius: var(--radius); padding: 28px; }
.estimate h2 { font-family: var(--mono); font-weight: 500; font-size: .74rem; letter-spacing: .1em; text-transform: uppercase; color: var(--on-dark-muted); margin: 0; }
.estimate .total { font-family: var(--display); font-size: 2.6rem; line-height: 1; letter-spacing: -.012em; margin: 10px 0 6px; }
.estimate .sub { color: var(--on-dark-muted); font-size: .92rem; }
.estimate ul { list-style: none; padding: 0; margin: 16px 0; border-top: 1px solid var(--line-dark); }
.estimate li { display: flex; justify-content: space-between; gap: 12px; padding: 9px 0; border-bottom: 1px solid var(--line-dark); font-size: .92rem; }
.estimate li span:last-child { white-space: nowrap; font-family: var(--mono); font-size: .85rem; }
.estimate li.ph span:last-child { color: #ffd38a; }
.estimate .framing { font-size: .9rem; color: #cfd5df; }
.estimate .callout { background: rgba(255,211,138,.12); border: 1px solid rgba(255,211,138,.4); color: #ffe7bd; border-radius: 12px; padding: 10px 12px; font-size: .9rem; margin: 10px 0; }
.estimate .actions { margin-top: 16px; }
.estimate .save { color: #b6f0c8; font-weight: 600; margin-top: 6px; }
.estimate li.save span:last-child { color: #b6f0c8; }
.est-mini { display: none; }
@media (max-width: 960px) {
  .estimate { position: static; }
  .est-mini { display: flex; position: fixed; left: 0; right: 0; bottom: 0; z-index: 25; align-items: center; justify-content: space-between; gap: 12px;
    background: var(--ink); color: var(--paper); padding: 10px 16px calc(10px + env(safe-area-inset-bottom)); box-shadow: 0 -4px 18px rgba(13,18,25,.25); }
  .est-mini small { display: block; color: var(--on-dark-muted); font-family: var(--mono); font-size: .66rem; text-transform: uppercase; letter-spacing: .08em; }
  .est-mini b { font-family: var(--display); font-weight: 400; font-size: 1.4rem; }
  .est-mini .btn { padding: 10px 18px; }
  .est-mini[hidden] { display: none; }
  body:has(.est-mini:not([hidden])) .site-footer { padding-bottom: 96px; }
}
.form-status { margin-top: 12px; }
.form-status[hidden] { display: none; }
.form-status.ok { color: var(--ok-ink); font-weight: 600; }
.err { color: #a12a2a; font-weight: 600; }
.stills { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; margin: 6px 0 8px 32px; }
.stills img { aspect-ratio: 3 / 2; object-fit: cover; border-radius: 10px; width: 100%; }
@media (max-width: 640px) { .stills { margin-left: 0; } }
.linkbtn { background: none; border: 0; padding: 0; font: inherit; color: var(--on-dark-muted); text-decoration: underline; text-underline-offset: 3px; cursor: pointer; }
.linkbtn:hover { color: var(--paper); }
.deliverables { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; margin-bottom: 14px; }
@media (max-width: 760px) { .deliverables { grid-template-columns: 1fr 1fr; } }
.dcard { border: 1px solid var(--line); border-radius: 14px; padding: 14px; background: #fff; }
.dcard.on { border-color: var(--ink); background: var(--ink); color: var(--paper); }
.dcard h3 { font-size: 1rem; margin: 0 0 4px; }
.dcard.on h3 { color: var(--paper); }
.dcard .purpose { font-size: .88rem; color: var(--muted); margin: 0; }
.dcard.on .purpose, .dcard.on .small { color: var(--on-dark-muted); }
.upsell { background: var(--accent-soft); border: 1px solid #c7d7f7; border-radius: 14px; padding: 14px 16px; margin-bottom: 12px; }
.upsell p { margin: 0 0 10px; }

/* footer */
.site-footer { background: var(--ink); color: var(--on-dark-muted); padding: clamp(48px, 7vw, 96px) 0 32px; font-size: .95rem; }
.site-footer .big { font-family: var(--display); color: var(--paper); font-size: clamp(2.8rem, 9vw, 8rem); line-height: .95; letter-spacing: -.025em; margin: 0 0 44px; }
.site-footer .cols { display: grid; grid-template-columns: 1.6fr 1fr 1fr; gap: 32px; border-top: 1px solid var(--line-dark); padding-top: 32px; }
@media (max-width: 760px) { .site-footer .cols { grid-template-columns: 1fr; } }
.site-footer a { color: var(--paper); }
.site-footer h3 { color: var(--paper); font-family: var(--mono); font-weight: 500; font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; margin-bottom: 12px; }
.site-footer ul { list-style: none; padding: 0; margin: 0; }
.site-footer li { margin: 8px 0; }
.site-footer .legal { margin-top: 36px; font-family: var(--mono); font-size: .72rem; letter-spacing: .04em; }
.preview-banner { background: #ffd38a; color: #4a3200; text-align: center; font-size: .85rem; font-weight: 700; padding: 6px 12px; }

/* print: the estimate sheet only */
#print-sheet { display: none; }
@media print {
  body > *:not(main), main > *:not(section), .page-head, #builder > *:not(#print-sheet) { display: none !important; }
  main section { padding: 0 !important; }
  #builder { display: block !important; }
  #print-sheet { display: block !important; color: #000; font-size: 12pt; font-family: "Inter", Helvetica, Arial, sans-serif; }
  #print-sheet h1 { font-size: 20pt; color: #0d1219; margin: 0 0 4pt; }
  #print-sheet h2 { font-size: 13pt; color: #0d1219; margin: 14pt 0 4pt; }
  #print-sheet table { width: 100%; border-collapse: collapse; }
  #print-sheet td { border-bottom: 1px solid #ccc; padding: 5pt 0; vertical-align: top; }
  #print-sheet td:last-child { text-align: right; white-space: nowrap; padding-left: 12pt; }
  #print-sheet .tot { font-size: 15pt; font-weight: 700; margin-top: 10pt; }
}

/* ───── 8 Oct (pm): brand wordmark in sans (Dave: "Social Grinder" is always sans serif) ───── */
.wordmark, .brandline { font-family: var(--sans) !important; }
.site-footer .big.wordmark { font-weight: 700; letter-spacing: -.045em; }
.hero .label.brandline { font-weight: 600; letter-spacing: .16em; font-size: .78rem; }

/* sample phones (vertical shorts) */
.phone.sample .screen { aspect-ratio: 9 / 16; border-width: 6px; border-radius: 26px; }
.phone .screen video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.phones { display: flex; gap: clamp(16px, 3vw, 36px); justify-content: center; align-items: flex-start; }
.phones figure { margin: 0; width: min(250px, 40vw); }
.phones figure:nth-child(2) { margin-top: 48px; }
.phones figcaption { margin-top: 12px; text-align: center; font-family: var(--mono); font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--on-dark-muted); }
.phones.mini { justify-content: flex-start; margin: 4px 0 8px; }
.phones.mini figure { width: 130px; }
.phones.mini figure:nth-child(2) { margin-top: 0; }
.phones.mini figcaption { color: var(--muted); }
.shorts-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(32px, 5vw, 80px); align-items: center; }
.shorts-band h2 em { color: #a9c0ff; }
.shorts-band .lead { color: #d7dbe3; }
.tiers { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin-top: 32px; }
.tiers h3 { color: var(--paper); }
.tiers .price { color: var(--paper); margin: 0 0 14px; }
@media (max-width: 900px) { .shorts-grid, .tiers { grid-template-columns: 1fr; } .phones figure:nth-child(2) { margin-top: 28px; } }

/* builder: shorts cards with a playing sample */
.shorts-pick { display: grid; grid-template-columns: 1fr 1fr .78fr; gap: 14px; }
.scard { position: relative; display: block; cursor: pointer; }
.scard input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.scard-in { display: flex; flex-direction: column; gap: 6px; height: 100%; border: 1px solid var(--line); border-radius: 18px; padding: 16px; background: #fff; transition: border-color .15s, box-shadow .15s, transform .15s; }
.scard:hover .scard-in { transform: translateY(-2px); border-color: var(--ink-2); }
.scard .phone { width: 64%; margin: 0 auto 10px; }
.scard b { font-size: 1.06rem; }
.scard small { color: var(--muted); font-size: .9rem; line-height: 1.45; }
.scard em { font-style: normal; font-family: var(--mono); font-size: .8rem; margin-top: auto; padding-top: 8px; color: var(--ink); }
.scard input:checked + .scard-in { border-color: var(--ink); box-shadow: 0 0 0 2px var(--ink); }
.scard input:focus-visible + .scard-in { outline: 3px solid var(--accent); outline-offset: 3px; }
.scard.none .scard-in { justify-content: center; }
.packs { max-width: 30em; margin-top: 16px; }
@media (max-width: 640px) { .shorts-pick { grid-template-columns: 1fr 1fr; } .scard.none { grid-column: 1 / -1; } .scard .phone { width: 80%; } }

/* warning bubbles next to the choice they're about (B-roll) */
.bubble { border-radius: 16px; padding: 14px 16px; margin: 18px 0 4px; display: flex; gap: 12px 16px; align-items: center; justify-content: space-between; flex-wrap: wrap; animation: pop .25s ease both; }
.bubble p { margin: 0; max-width: 40em; }
.bubble.warn { background: #fff3dc; border: 1px solid #efc673; color: #4d3200; }
.bubble.ok { background: var(--ok-bg); border: 1px solid #b7dfc3; color: var(--ok-ink); }
.btn.small { padding: 10px 16px; font-size: .94rem; }
.linkbtn.dark { color: var(--ink); }
.linkbtn.dark:hover { color: var(--accent-ink); }
@keyframes pop { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }

/* wizard */
.wiz { margin-bottom: 8px; }
.wiz-top { display: flex; justify-content: space-between; gap: 12px; align-items: baseline; flex-wrap: wrap; font-family: var(--mono); font-size: .76rem; letter-spacing: .06em; text-transform: uppercase; color: var(--muted); }
.wiz-all { color: var(--muted); text-transform: none; letter-spacing: 0; font-family: var(--sans); font-size: .9rem; }
.wiz-bar { height: 3px; background: var(--line-soft); border-radius: 3px; margin: 10px 0 14px; overflow: hidden; }
.wiz-bar i { display: block; height: 100%; width: 0; background: var(--accent); transition: width .35s ease; }
.wiz-chips { list-style: none; padding: 0; margin: 0 0 4px; display: flex; flex-wrap: wrap; gap: 6px; }
.wiz-chips button { font: inherit; font-size: .88rem; font-weight: 500; border: 1px solid var(--line); background: transparent; color: var(--muted); border-radius: 999px; padding: 6px 12px; cursor: pointer; }
.wiz-chips button.done { color: var(--ink); border-color: rgba(13,18,25,.4); }
.wiz-chips button[aria-current="step"] { background: var(--ink); color: var(--paper); border-color: var(--ink); }
@media (max-width: 640px) { .wiz-chips { display: none; } }
.builder.wizard .step.off { display: none; }
.builder.wizard .step { border-top: 0; padding-top: 14px; }
.builder.wizard .step.current { animation: stepIn .28s ease both; }
.builder.wizard .step.current.back { animation-name: stepBack; }
@keyframes stepIn { from { opacity: 0; transform: translateX(18px); } to { opacity: 1; transform: none; } }
@keyframes stepBack { from { opacity: 0; transform: translateX(-18px); } to { opacity: 1; transform: none; } }
.wiz-nav { display: flex; gap: 12px; margin-top: 30px; padding-top: 20px; border-top: 1px solid var(--line); }
.wiz-nav [data-wiz="next"] { margin-left: auto; }
.start-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 32px; align-items: start; }
@media (max-width: 760px) { .start-grid { grid-template-columns: 1fr; } }
.choices.stack { flex-direction: column; }
.incl { background: var(--paper-2); border-radius: 12px; padding: 12px 14px; }
.estimate .est-date { font-family: var(--mono); font-size: .78rem; letter-spacing: .04em; color: #a9c0ff; margin: 10px 0 0; }
.estimate .est-tools { display: flex; flex-wrap: wrap; gap: 6px 16px; margin: 14px 0 0; }
.estimate .trust { font-size: .84rem; color: var(--on-dark-muted); margin: 12px 0 0; padding-top: 12px; border-top: 1px solid var(--line-dark); }

/* calendar */
.cal { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 14px; max-width: 380px; user-select: none; }
.cal-head { display: flex; align-items: center; justify-content: space-between; margin-bottom: 8px; }
.cal-head b { font-weight: 600; }
.cal-nav { width: 36px; height: 36px; border-radius: 50%; border: 1px solid var(--line); background: transparent; font-size: 1.15rem; line-height: 1; cursor: pointer; color: var(--ink); }
.cal-nav:hover:not(:disabled) { background: var(--paper-2); }
.cal-nav:disabled { opacity: .3; cursor: default; }
.cal-dow, .cal-grid { display: grid; grid-template-columns: repeat(7, 1fr); gap: 3px; text-align: center; }
.cal-dow span { font-family: var(--mono); font-size: .68rem; color: var(--muted); padding: 4px 0; }
.cal-grid button { aspect-ratio: 1; border: 0; background: transparent; border-radius: 50%; font: inherit; font-size: .94rem; cursor: pointer; color: var(--ink); transition: background .15s, color .15s, transform .15s; }
.cal-grid button:hover:not(:disabled) { background: var(--paper-2); }
.cal-grid button:disabled { color: #c3c6cc; cursor: default; }
.cal-grid button.today { box-shadow: inset 0 0 0 1px var(--ink); }
.cal-grid button.inr { background: var(--accent-soft); border-radius: 10px; }
.cal-grid button.sel, .cal-grid button.sel:hover:not(:disabled) { background: var(--ink); color: var(--paper); transform: scale(1.06); }
.cal-text { font-weight: 600; color: var(--ink); }
.cal-grid.from-r { animation: calR .25s ease both; }
.cal-grid.from-l { animation: calL .25s ease both; }
@keyframes calR { from { opacity: 0; transform: translateX(14px); } to { opacity: 1; transform: none; } }
@keyframes calL { from { opacity: 0; transform: translateX(-14px); } to { opacity: 1; transform: none; } }
.cal-foot { margin-top: 10px; }

/* date first: the ways to continue fade in after a date */
.ways { margin-top: 18px; opacity: 0; transform: translateY(8px); transition: opacity .35s ease, transform .35s ease; }
.ways.in { opacity: 1; transform: none; }
.ways-q { font-weight: 600; margin: 0 0 10px; }
.way-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.way { display: block; text-decoration: none; color: var(--ink); background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 14px 16px; transition: border-color .15s, transform .15s, box-shadow .15s; }
.way:hover { border-color: var(--ink); transform: translateY(-1px); color: var(--ink); }
.way.chosen { border-color: var(--ink); box-shadow: 0 0 0 2px var(--ink); }
.way b { display: block; margin-bottom: 2px; }
.way small { color: var(--muted); }
@media (max-width: 640px) { .way-row { grid-template-columns: 1fr; } }
.contact-flow .wrap { max-width: 960px; }
.contact-flow .datepick { display: grid; grid-template-columns: minmax(0, 380px) minmax(0, 1fr); gap: 8px 40px; align-items: start; }
.contact-flow .cal { grid-column: 1; grid-row: 1; }
.contact-flow .cal-foot { grid-column: 1; grid-row: 2; }
.contact-flow .ways { grid-column: 2; grid-row: 1 / span 2; margin-top: 0; }
.contact-flow .way-row { grid-template-columns: 1fr; }
@media (max-width: 760px) { .contact-flow .datepick { grid-template-columns: 1fr; } .contact-flow .ways { grid-column: 1; grid-row: auto; margin-top: 14px; } }
.way-panel { border-top: 1px solid var(--line); margin-top: 44px; padding-top: 32px; scroll-margin-top: calc(var(--header) + 16px); }
.contact-flow.js .way-panel { display: none; }
.contact-flow.js .way-panel.on { display: block; animation: pop .3s ease both; }

/* home hero: the date popover */
.hero-act { position: relative; }
.datepop { position: fixed; right: max(var(--gutter), calc((100vw - var(--wrap)) / 2 + var(--gutter))); top: calc(var(--header) + 16px); max-height: calc(100vh - var(--header) - 32px); overflow: auto; width: min(430px, 92vw); background: var(--paper); color: var(--ink); border-radius: 22px; padding: 22px; box-shadow: 0 30px 80px rgba(0,0,0,.45); z-index: 5; opacity: 0; transform: translateY(-10px) scale(.98); transform-origin: top right; transition: opacity .25s ease, transform .25s ease; }
.datepop.in { opacity: 1; transform: none; }
.datepop p { margin: 0 0 1em; }
.datepop .datepop-h { font-family: var(--display); font-size: 2rem; line-height: 1; margin: 0 0 14px; }
.datepop-x { position: absolute; top: 10px; right: 12px; border: 0; background: transparent; font-size: 1.7rem; line-height: 1; cursor: pointer; color: var(--muted); }
.datepop .cal { max-width: none; border: 0; padding: 0; background: transparent; }
.datepop .way-row { grid-template-columns: 1fr; gap: 8px; }
.datepop .way { padding: 10px 14px; }
@media (max-width: 760px) { .datepop { left: 0; right: 0; top: auto; bottom: 0; width: auto; border-radius: 22px 22px 0 0; max-height: 88svh; transform: translateY(30px); z-index: 40; } }