Global Education Program Promo
This video promotes the benefit of International Baccalaureate Diploma Programme.
The Challenge
Share voices from around the world, drawing upon years of archived footage. Communicate the programme’s value to potential partners and familes.
The Solution
Our team reviewed many hours of material and finished products to piece together testimonial interviews. After a review process with key IB stakeholders, we shaped the film to better meet business goals and objectives. Testimonial-driven stories are one of many approaches we use to deliver on that promise.