Content Curation Tool: Curata
There are a number of content curation products around. Some are free, but don’t offer any customer support or advanced features. Others cost a little bit of money, but are geared towards individuals rather than organizations and brands. On the top end of the spectrum is Curata. Their platform costs at least $12,000 per year and offers business customers some very intelligent features. They’ve been around longer than most of the other guys, too. I’d imagine their software and support is the best in the industry.
We’ve found that a typical customer isn’t aware of the benefits of content curation or content marketing. Curata’s founder does quite a lot of public speaking and blogging about both topics. After all, if you’ve got a product like theirs, or a Newsroom like ours, it’s important to communicate your value clearly. Do you think their intro video does?